After signing, you'll have an onboarding call within 3 working days. Your campaigns will then go live within 7-10 working days. This includes research, ad creation, and technical setup. If you have an existing account, migration may take a few additional days to ensure everything transfers correctly.

Results vary depending on your industry, competition, and budget. Generally, you'll start seeing initial data within the first few weeks. However, meaningful performance insights typically emerge after 2-3 months as we gather enough data to optimise effectively. We'll keep you informed with regular updates and reports.

By default, we operate on a rolling monthly basis - cancel anytime with 31 days notice. However, you can choose a 6 or 12 month commitment to save 15% or 30% on your monthly fee. If you choose a commitment, you cannot cancel until that period is complete. We believe in being upfront about this.

Email cancellations@dpom.co.uk and we'll send you a short form to complete. Once submitted, you'll have one more payment (31 days notice), so please plan accordingly. We'll ensure a smooth handover, and your Google Ads account and all campaigns remain yours.

Upgrades take effect instantly - just let your account manager know and we'll switch you over straight away. Downgrades require 31 days notice (same as cancellation), so your current package continues for one more billing cycle before the change takes effect.

Your first report will be sent on your billing date after your first full calendar month. For example, if you sign up on 15th January, your first report arrives on 15th March (covering the full month of February). This ensures we have meaningful data to share with you.

You do. Your Google Ads account, campaigns, ad copy, and all associated data belong entirely to you. If you ever decide to leave, everything stays with you. We simply manage it on your behalf while we work together.

We don't guarantee specific results because no one honestly can — there are too many variables outside our control (market conditions, competition, your website, etc.). What we do guarantee is our expertise, dedication, and transparent communication. We'll work tirelessly to achieve the best possible outcomes for your business.

Great news! If your campaigns are performing well and you'd like to scale up, simply let your account manager know. We'll discuss whether a package upgrade is needed based on your new spend level and make the transition seamless.

We can work with your existing account. We'll conduct an audit of your current setup, identify areas for improvement, and either optimise your existing campaigns or build new ones based on what we find. Your historical data and account history are valuable assets we can leverage.

Yes, you can pause campaigns at any time. However, please note that management fees still apply during paused periods as we continue monitoring, maintaining, and preparing for when you're ready to resume. If you need an extended pause, speak with your account manager about options.

Our core focus is Google Ads (including Search, Display, Shopping, and YouTube). We also offer Microsoft Ads (Bing) and social media advertising (Meta/Facebook, Instagram, LinkedIn) as additional services. Your package includes Google Ads management; other platforms can be added separately.

We monitor your campaigns daily and address disapprovals promptly. If ads are disapproved, we'll either fix the issue or appeal to Google if we believe the disapproval is incorrect. We'll keep you informed of any significant issues and what we're doing to resolve them.

Landing page creation is available as an additional service. We can build high-converting landing pages tailored to your campaigns. If your current website needs improvements for better ad performance, we'll advise you on what changes would help and can assist with implementation.

Absolutely! Your input is valuable. We encourage you to share keyword ideas, competitor insights, and messaging preferences. We'll incorporate your suggestions while also applying our expertise to maximise performance. It's a collaborative process.

We work across a wide range of industries including professional services, e-commerce, tradespersons, healthcare, education, and B2B. If your industry has specific advertising restrictions (like finance or healthcare), we have experience navigating those requirements.

Google has built-in click fraud protection, but for enhanced protection, we offer Sentinel — our in-house click protection system — as an optional add-on. This provides an extra layer of defence against invalid clicks and competitors clicking your ads, helping protect your budget.

We're always here to help you grow. Whether you need additional platforms, landing pages, conversion tracking setup, or other services, simply speak with your account manager. We'll discuss options and pricing to find the right solution for your needs.

You can reach your account manager via email, phone, or through the client portal. Response times depend on your package level, but we aim to respond to all queries within 1 working day. For urgent issues, our higher-tier packages include priority support.

Due to the nature of our services, we don't offer refunds for work already completed. Setup fees cover the initial research and campaign creation, and monthly fees cover ongoing management. If you're unhappy with our service, we'd rather work with you to fix any issues than see you leave.

We accept all major credit and debit cards, as well as Direct Debit for monthly payments. Card payments are processed securely through Stripe. For your convenience, we can also set up automatic monthly billing so you never have to worry about missed payments.

No hidden fees. Your package price covers everything included in that tier. Any optional extras or add-ons are clearly priced and only charged if you choose to add them. Your ad spend is paid directly to Google — we never mark it up or take a percentage.

No, reporting is included in all packages. You'll receive regular performance reports and have 24/7 access to your data through our client portal. We believe transparency is essential, so you'll always know exactly how your campaigns are performing.